Dr. myGuide
Tailored learning with four likable characters and intuitive navigation
Appointment with the dentist
How do you turn a complex e-learning journey into a human, intuitive experience? Our task was to create a digital guide — and four relatable characters — to support healthcare professionals navigating Geistlich’s training platform.
We developed Layla, a warm and engaging guide, who introduces users to three distinct patient types: Amari, Josy, and Lee. Each character was carefully crafted with unique traits and medical backgrounds to reflect real-world diversity in patient care. The challenge lay in striking the right tone — medically accurate, yet emotionally engaging.
The result is an interactive platform where empathy and clarity guide the user experience. By humanizing the learning content through character-driven storytelling, we helped Geistlich make their digital education tools feel more personal, relevant, and effective.
Client
Geistlich Pharma AG
Cooperation
Juan Garcia
How do you turn a complex e-learning journey into a human, intuitive experience? Our task was to create a digital guide — and four relatable characters — to support healthcare professionals navigating Geistlich’s training platform.
We developed Layla, a warm and engaging guide, who introduces users to three distinct patient types: Amari, Josy, and Lee. Each character was carefully crafted with unique traits and medical backgrounds to reflect real-world diversity in patient care. The challenge lay in striking the right tone — medically accurate, yet emotionally engaging.
The result is an interactive platform where empathy and clarity guide the user experience. By humanizing the learning content through character-driven storytelling, we helped Geistlich make their digital education tools feel more personal, relevant, and effective.
Client
Geistlich Pharma AG
Cooperation
Juan Garcia
The Dr. myGuide Team
Layla is our expert in dentistry. Amari is the implant patient, Josy is the perio patient, and Lee is the peri-implantitis patient.
Making of
Layla - Dr. myGuide
- Female
- 40 years old
- Middle asian
- Long black hair
- Natural, little make up
- Wears medical scrub white
Jacob - the implant patient
- Male
- 30 years old
- Afro Caribbean
- Curly black hair
- Beard or moustache
Lucy - the perio patient
- Female
- 45 years old
- Caucasian
- Long blonde hair
- Light make up
Eric -the peri implantitis patient
- Male
- 60 years old
- Western chinese
- Short grey & black hair
- Glasses
- No beard
Early mock-up’s
When, where and what to click. That’s the question. Juan helped us with an intuitive interface with smooth transitions.
When, where and what to click. That’s the question. Juan helped us with an intuitive interface with smooth transitions.
Work in process
After we created the personas and a rough interface, we designed the dentist office. It took quite some time to end up with a suitable layout.
After we created the personas and a rough interface, we designed the dentist office. It took quite some time to end up with a suitable layout.
Seaching for the best color combination wasn’t easy. Each patient needed to have their own unique color, according to the product they treat the defect with. The dentist office had to be full with light and in tone with the Geistlich brand colors. The quest for the best color combination began anew after Geistlich’s re-brand right in the middle of the project.