Dr. myGuide

Tailored learning with four likable characters and intuitive navigation

Appointment with the dentist
Come in and get to meet Layla. She's your guide today. With her you will get to know the three different types of patients: Amari, Josy and Lee. Each of them has their own special needs.

For this project we created a website that helps health care professionals to navigate through Geistlich’s learning platform. Our aim was to design four sympathetic patients, each of them with their own characteristics.

Geistlich Pharma AG

Juan Garcia

The Dr. myGuide Team
Layla is our expert in dentistry. Amari is the implant patient, Josy is the perio patient, and Lee is the peri-implantitis patient.

Making of

Layla - Dr. myGuide

  • Female
  • 40 years old
  • Middle asian
  • Long black hair
  • Natural, little make up
  • Wears medical scrub white

Jacob - the implant patient

  • Male 
  • 30 years old 
  • Afro Caribbean 
  • Curly black hair 
  • Beard or moustache

Lucy - the perio patient

  • Female
  • 45 years old
  • Caucasian 
  • Long blonde hair
  • Light make up

Eric -the peri implantitis patient

  • Male
  • 60 years old
  • Western chinese
  • Short grey & black hair
  • Glasses 
  • No beard

Early mock-up’s
When, where and what to click. That’s the question.  Juan helped us with an intuitive interface with smooth transitions.

Work in process

After we created the personas and a rough interface, we designed the dentist office. It took quite some time to end up with a suitable layout.  

Seaching for the best color combination wasn’t easy. Each patient needed to have their own unique color, according to the product they treat the defect with. The dentist office had to be full with light and in tone with the Geistlich brand colors. The quest for the best color combination began anew  after Geistlich’s re-brand right in the middle of the project.