Dr. myGuide

Tailored learning with four likable characters and intuitive navigation



Appointment with the dentist
Come on in and meet Layla. She is your guide today. With her, you will get to know the three differnet patient typs; Amari, Josy and Lee. Each one of them have their special needs.


Client
Geistlich Pharma AG


Cooperation
Juan Garcia

For this project we created a website that helps health care professionals to navigate through Geistlich’s learning platform. Our aim was to design four sympathetic patients, each of them with their own characteristics.


The Dr. myGuide Team
Layla is our expert in dentistry. Amari is the implant patient, Josy is the perio patient, and Lee is the peri-implantitis patient.








Making of


Layla - Dr. myGuide

  • Female
  • 40 years old
  • Middle asian
  • Long black hair
  • Natural, little make up
  • Wears medical scrub white


Jacob - the implant patient

  • Male 
  • 30 years old 
  • Afro Caribbean 
  • Curly black hair 
  • Beard or moustache


Jacob - the implant patient

  • Male
  • 30 years old
  • Afro Caribbean
  • Curly black hair
  • Beard or moustache

Jacob - the implant patient

  • Male
  • 30 years old
  • Afro Caribbean
  • Curly black hair
  • Beard or moustache




Early mock-up’s
When, where and what to click. That’s the question.  Juan helped us with an intuitiv interface with smooth transitions.



Work in process

After we created the personas and a rough interface, we designed the dentist office. It took quite some time to end up with a suitable layout.  





Seaching for the best color combination wasn’t easy. Each patient needed to have their own unique color, according to the product they treat the defect with. The dentist office had to be full with light and in tone with the Geistlich brand colors. The quest for the best color combination began anew  after Geistlich’s re-brand right in the middle of the project.