Frigus
A Logo for a Chilling Effect
Frigus,
a specialist in air conditioning and refrigeration, approached us with a rare
opportunity: full creative freedom to design their new logo. Our goal was to
capture the essence of “cool” — not just in temperature, but in personality.
We explored a wide range of visual directions, from abstract forms to bold typographic solutions. In the end, we landed on a character-driven concept: a snow fox — elegant, agile, and instantly memorable. The challenge was to balance charm with professionalism, creating a visual identity that would feel at home both on digital platforms and on the side of a service van.
The snow fox now graces Frigus’ fleet across Zurich, bringing personality and visibility to their brand. It’s a logo that’s as sleek and adaptable as the systems they install — and one that clients remember.
Client
Frigus Kälte und Klima AG
We explored a wide range of visual directions, from abstract forms to bold typographic solutions. In the end, we landed on a character-driven concept: a snow fox — elegant, agile, and instantly memorable. The challenge was to balance charm with professionalism, creating a visual identity that would feel at home both on digital platforms and on the side of a service van.
The snow fox now graces Frigus’ fleet across Zurich, bringing personality and visibility to their brand. It’s a logo that’s as sleek and adaptable as the systems they install — and one that clients remember.
Client
Frigus Kälte und Klima AG
Early Drafts
Our ideas for the logo ranged from simple yet impactful typography with appealing retro colors, to incorporating more intricate metaphors like the sun halo, a phenomenon observed in extremely cold weather.
Different versions of our snow fox
