A Logo for a Chilling Effect

Frigus is a company specializing in installing air conditioning and refrigeration systems. We were tasked with creating a logo, given complete creative freedom.

After many different ideas (see below), we decided on a mascot— a charming and graceful snow fox. You can spot the logo on Frigus' fleet of vehicles throughout Zurich.

Frigus Kälte und Klima AG

Early Drafts

Our ideas for the logo ranged from simple yet impactful typography with appealing retro colors, to incorporating more intricate metaphors like the sun halo, a phenomenon observed in extremely cold weather.

Different versions of our snow fox