In the designs for the new key visual for Geistlich Pharma, attempts were made to visualize important features of biomaterials in a symbolic way, while retaining their typical morphological structures. The basis for 3D construction is a cell-like ‘Voronoi’ grid that is complemented with fibrous compositions (collagen) and elaborated surfaces (hydroxyapatite found in bone material).

Client
Geistlich Pharma AG