Green Lending
Explainer video combines stylized animation with live-action hands
Client
responsAbility Investments AG
Global Climate Partnership Fund
responsAbility Investments AG
Global Climate Partnership Fund
Music composition and sound design
Luca Magni
Luca Magni
Recording and mastering
Department of Noise GmbH
Department of Noise GmbH
Sustainable projects can be very cost-intensive and need to be financed by lending. The concept of «Green Lending» adds conditions to a loan to ensure that projects are actually favorable for the environment. An explainer video for the Global Climate Partnership Fund elaborates on the complex topic.
Using a predefined illustration style was one of the client’s requirements – furthermore, the goal was to include the viewer as a ‘human’ layer of information. We therefore chose to balance out the very simplified drawings by adding a ‘point of view’ style live-action recording of a businessperson’s hands, which ask, plan, err, and understand as the video unfolds.
Using a predefined illustration style was one of the client’s requirements – furthermore, the goal was to include the viewer as a ‘human’ layer of information. We therefore chose to balance out the very simplified drawings by adding a ‘point of view’ style live-action recording of a businessperson’s hands, which ask, plan, err, and understand as the video unfolds.
Behind the scenes
