Product Categories 

Showing the subtle differences of houseware and fashion products

A large Swiss fashion and houseware retailer made a study on improving an online shop by illustrating product categories with simple and appealing pictures. Instead of guessing about the meaning of terms like ‘regular’, ‘slim’ and ‘skinny’, customers could choose between elegant illustrations of the most determining features of the product categories.

Magazine zum Globus AG

Art Direction
Lisa Bosslet