︎

Surgery Key Visuals

Crossover between scientific and emotional design

A biomaterial used in wound care for diabetic patients.


These images represent a special form of scientific visualization: They are key visuals used for marketing purposes – selling the medical device or biomaterial to a specialized audience, such as surgeons or dentists. Even if the content is very specific (and may be inaccessible or even repelling to broader audiences), the images follow similar principles as for general purpose advertisements: They are colorful, high-quality, well-composed and rememberable.

Client
Geistlich Pharma AG




Integration of bone material after tooth extraction. Integration of bone material after tooth extraction. Integration of bone material after tooth extraction.


Showcasing different methods of bone augmentation. Showcasing different methods of bone augmentation.



Key visual for a fluid use to flush catheters: The actual product is the blueish liquid.

Bone augmentation, surgical techniques, and vascularization.
Inserting a biomaterial during soft tissue surgery.
Section view of a bone augmentation.
Surgical sequence for bone augmentation. Surgical sequence for bone augmentation.
3D visualized key visual for soft tissue augmentation. 3D visualized key visual for soft tissue augmentation. Vector illustrated key visual for soft tissue augmentation.





Key visual for a screw-on bone augmentation technique.

Mark