Surgery Key Visuals
Crossover between scientific and emotional design
These images represent a special form of scientific visualization: They are key visuals used for marketing purposes – selling the medical device or biomaterial to a specialized audience, such as surgeons or dentists. Even if the content is very specific (and may be inaccessible or even repelling to broader audiences), the images follow similar principles as for general purpose advertisements: They are colorful, high-quality, well-composed and rememberable.
Client
Geistlich Pharma AG
Client
Geistlich Pharma AG