145 Meat for the Future

There are many alternatives to traditional meat. An online multimedia journalism article explores some of the lesser-known solutions: Insects, algae, and lab-grown meat.

A sustainable future for meatInsects, algae, and in-vitro meat: What could be the future of meat consumption? And how will it taste? What is certain is that we need to reduce our consumption of meat, and that should happen as soon as possible.

The goal of science journalism is to inform the public about new developments in science and their societal implications. We’ve partnered with journalist Barbara Reye and interaction designer Sebastian Broschinksi, both from Tages-Anzeiger, to create an innovative article and explore the possibilities of scrollytelling.

Click the button below to view our work in the online Tages-Anzeiger and learn more about them (article in German).
Was essen wir morgen?

Instagram post created by Tagesanzeiger

Cooperation Barbara Reye, scientific journalist (research and story)
Sebastian Broschinski, interaction designer (programming and data) Year 2022 Initiator and funding
Gebert Rüf Stiftung
Schweizerischer Klub für Wissenschaftsjournalismus Publication Was essen wir morgen?, Tages-Anzeiger Interaktiv

AwardsShortlist Prix Média 2022

In-Vitro Meat

What grows in a petri dish could soon become a juicy hamburger. Illustration for the article section.

Instagram post created by Tagesanzeiger

Insects

Insects crawling in boxes can easily be the fuel for your next workout.

Instagram post created by Tagesanzeiger

Algae

Algae bubbling in biotanks can constitute a real alternative to steak.

Instagram post created by Tagesanzeiger

Our first feature in a major Swiss newspaperThe Gebert Rüf foundation aims to strengthen the partnership between science journalists and scientific illustrators and put out a call for alumni in our field.

Once paired with a science journalist from Tamedia, we brainstormed an educational approach and put together a quick prototype. Our idea got the green light from the jury, giving us a lot of creative freedom to build an interactive newspaper article.

We worked with the science writer to design a ‘scrollytelling’ website that includes an introduction to the Swiss situation, detailed info on three meat alternatives and how they are made, along with fun and thought-provoking illustrations.

Early drafts