Your Friendly Dental Expert

Tailored learning experiences with four likable characters and intuitive navigation

Appointment with the dentist

How do you turn a complex e-learning journey into a human, intuitive experience? Our task was to create a digital guide – and four relatable characters – to support healthcare professionals navigating Geistlich’s training platform.

We developed Layla, a warm and engaging guide, who introduces users to three distinct patient types: Amari, Josy, and Lee. Each character was carefully crafted with unique traits and medical backgrounds to reflect real-world diversity in patient care. The challenge lay in striking the right tone – medically accurate, yet emotionally engaging.

The result is an interactive platform where empathy and clarity guide the user experience. By humanizing the learning content through character-driven storytelling, we helped Geistlich make their digital education tools feel more personal, relevant, and effective.

The Dr. myGuide Team

Layla is our expert in dentistry. Amari is the implant patient, Josy is the perio patient, and Lee is the peri-implantitis patient.

Layla

Amari

Josy

Lee

Try it out here!

The interactive experience of Geistlich Dr. myGuide. Try it out directly by clicking/tapping ‘Start Consultation‘.

After selecting a patient, the view shifts to the treatment room. Here is Amari …

… here Josy waits for her treatment …

… and this is Lee sitting on the dentist’s chair.

Client Geistlich Pharma AG
Division Dental Year 2023 Quaint Teamwork
Done by the Quaint team: 3D animation, including modelling, texturing, rendering
With support by Juan Garcia: Interaction design, coding, language support Where to find On Geistlich’s microsite geistlich-myguide.com
Awards30th Communicator Awards – Distinction
(Category “Features-Animation or Motion Graphics”)

Making Of Dr. myGuide

A glimpse behind the scenes and the process of our project

Layla: Dr. myGuide

Female
40 years old
Middle asian
Long black hair
Natural, little make-up
Wears medical scrub

Amari: the implant patient

Male
30 years old
Afro-Caribbean
Curly black hair
Beard or moustache

Lucy: the perio patient

Female
45 years old
Caucasian
Long blonde hair
Light make-up

Eric: the peri-implantitis patient

Male
60 years old
Western chinese
Short grey & black hair
Glasses
No beard

Early mock-upsWhen, where and what to click. That’s the question. Juan helped us with an intuitive interface with smooth transitions.

Work in progressAfter we created the personas and a rough interface, we designed the dentist’s office. It took quite some iterations to end up with a suitable layout.

Seaching for the best color combination wasn’t easy. Each patient needed to have their own unique color, according to the product they treat the defect with. The dentist office had to be full with light and in tone with the Geistlich brand colors. The quest for the best color combination began anew after Geistlich’s re-brand right in the middle of the project.

And to conclude… some time-lapse screen recording of how things really looks when we are working on them in 3D!